You’re all about growing your business, which is why you’re always looking for ways to attract more customers and establish a stronger brand presence. What if we told you that one of the most overlooked tools in your marketing arsenal could be the pedestrian traffic passing by your storefront every day?
That’s right — your business’s walkability can be a game-changer in your marketing strategies, networking efforts, and overall brand recognition.
Why Walkability?
Walkable streets are generally more financially productive and better for business. Walkable neighborhoods also foster a sense of community, which can lead to higher customer loyalty and repeat visits. Besides, people are more likely to explore and discover local businesses when it’s easy to walk from one place to another. Such increased accessibility helps to build a vibrant local economy where businesses benefit from a diverse customer base and support from neighboring establishments.
Using Walkability
When creating a marketing strategy for your business, it’s crucial to consider the walkability of your establishment’s neighborhood. High walkability indicates the area is pedestrian-friendly, with easy access to nearby amenities and attractions. This presents an opportunity to attract foot traffic, create visually appealing storefronts, and design engaging window displays. Understanding and leveraging the walkability of your business’s location will help you tailor your marketing efforts to capitalize on this unique advantage, ultimately increasing brand visibility and customer engagement!
Use your storefront to catch the eye
If your business has a storefront with foot traffic passing by, make sure it works to your advantage. Create an attention-grabbing window display or sidewalk sign — or use sidewalk chalk — to draw attention to your business. Consider investing in a sandwich board sign to promote sales or specials, and ensure that your storefront is well-lit and creates a welcoming atmosphere for potential customers!
Use social media to promote your walkability
Don’t forget to use social media as one of your key strategies for advertising your business. Share photos of your storefront, in-store events, and promotions through your social media channels and website. To make your posts easily identifiable, create a catchy logo and use a logo generator to set yourself apart from competitors. Be sure to tag your location, use relevant hashtags, and encourage your followers to stop by and see what you have to offer.
Participate in local events
From farmers’ markets to street fairs, there are endless opportunities to get your business in front of people. If a local event is coming up, make plans to participate in and promote the event. Set up a booth, sponsor a race, or give out free samples to encourage people to stop and engage with your brand.
Research Your Area
Incorporating reverse phone lookup into your landscape business marketing strategies can help you target potential clients in walkable neighborhoods more effectively. By identifying the origin of missed calls or inquiries, you can focus on areas where your services are easily accessible and desirable. For example, get the 411 on the 514 area code to hone in on communities with walkability features. This allows you to tailor your marketing efforts by offering landscape designs that enhance outdoor spaces, aligning with the walkable community lifestyle, and making your business more appealing to those clients.
Collaborate with other walkable businesses
Are there other businesses in your area that experience significant foot traffic? Reach out to them to inquire about any collaboration opportunities. For instance, you could partner with a coffee shop to give customers discounts who visit both businesses on a single trip. The possibilities are endless, and you can quickly get your brand in front of new customers and build a stronger business network.
If you use it correctly, the walkability of your business can be one of your most potent marketing tools. Creating an eye-catching storefront in a walkable area, providing incentives for visitors, networking with locals, collaborating with other businesses, and following the other tips here will help increase your exposure and drive more customers to your brand. Remember to be creative, engage with your community, and use social media to maximize your efforts. With a bit of hard work and strategizing, you can make your company a walkable destination that people can’t resist!